Zomato's “Going Out” Strategy: Opportunities and Technology
From Zomato’s day-to-day business, it is also important to note the company’s ability to expand into new segments, such as the “going out” business, suggesting both an understanding of changing customer preferences, as well as the ability to seize new opportunities. By getting into food delivery, restaurant booking, and ticket booking, Zomato has developed an integrated solution that has advantage and customer orientation.
Key Opportunities and How Zomato Capitalized
Meeting Consumer Demands: As consumers want to get comprehensive solutions to their leisure time needs, Zomato identified the possibility to offer services for dining, entertainment, and organizing events.
Leveraging Existing Infrastructure: Zomato's rapid growth is not only a result of its effective use of data analytics but also its strategic leveraging of existing infrastructure. By building upon the vast network of restaurants and delivery service providers, Zomato was able to efficiently expand its operations and reach a wider customer base.
Harnessing Data Analytics: By leveraging its vast data repository, Zomato can provide personalized recommendations, optimize operations, and identify emerging trends. E.g Provide personalized recommendations, Optimize operations, Identify emerging trends
How Technology is Driving Zomato's Success: The main cause is the effectiveness of the technology utilized by Zomato. From the mobile application that the establishment uses to various data intelligence techniques, technology has promoted growth as well as the ever-growing scope of the company.
Mobile App & Real-time Tracking: Zomato owes its success to its mobile application, making its services readily available to most people. When integrated with real-time tracking technology the functionality of the app is friendly and efficient to the end users.
Personalized Recommendations: Based on users’ data, machine learning generates the optimized feed of restaurants and an equally optimized feed of events and activities.
Partnerships: Zomato's partnerships with local businesses, event organizers, and entertainment venues expand its offerings and reach. Data Analytics and Strategic Acquisitions have also been instrumental in the growth and expansion of Zomato. By analyzing customer data, Zomato has identified potential acquisition targets and assessed their market value. This has led to strategic acquisitions, such as:
Uber Eats: Zomato had taken a strategic move to acquire competitors like Uber Eats in India since it could leverage potential synergies. Thus, joint efforts made Zomato enter the new outlet more successfully and earn more consumers’ trust.
Blinkit: It enabled Zomato to further expand the value proposition by acquiring Blinkit popularly known as Grofers providing quick commerce services specialized in grocery delivery. Analyzing such data allowed Zomato to determine potential synergies within this acquisition and its strategic logic. Due to the diversification of its technological approach and acquisition, Zomato has filled a strategic niche to become a prominent player within the food delivery and “going out” domain. To conclude, with improvements in technology and data analytics, investment in technology and data analytics can create more value for Zomato and keep its customers satisfied and loyal for enhanced growth in the future.
